Bringing Brands to Life Through Data-Driven Creativity.

Here’s a selection of projects where strategy, creativity, and analytics came together to drive results. Whether it’s social media growth, website development, or digital marketing campaigns, each project showcases my approach to solving problems and creating impact.

Social Media Specialist at NickV Ministries

June 2025 – Today

When I joined NickV Ministries, I stepped into a radically different environment than my previous work in e-commerce. This was not a single-brand social account, but a global digital ecosystem spanning multiple platforms, languages, and audiences—centered around one of the most recognizable voices in modern Christian leadership.

Rather than focusing on surface-level growth, my role centered on building efficient, repeatable content systems that could scale reach without relying on increased posting volume. The challenge was not exposure—NickV already had a large following—but sustaining relevance, engagement, and retention across platforms with very different audience behaviors.

I led organic social strategy across channels totaling 6.4M+ followers, refining content cadence, creative direction, and format selection based on performance data rather than intuition. Between July and December 2025, this approach generated 53M+ impressions while reducing overall posting volume by approximately 35%, proving that strategic alignment outperforms raw output.

One of the most visible executions of this strategy was during Nick Vujicic’s Central America tour, where I directed organic short-form content distribution across platforms. By coordinating platform-native videos around real-time events and audience attention windows, the campaign produced over 5M impressions in a single week through organic reach alone.

On an ongoing basis, I analyze performance weekly—testing hooks, formats, and posting windows—to improve retention, repeat engagement, and cross-platform lift. This role has sharpened my ability to operate under high-visibility conditions, balance mission-driven messaging with performance realities, and make data-informed creative decisions at global scale.

Check out the pages I manage: @nickvministries on Instagram and YouTube, @limbless.preacher on TikTok, @officialnickvministries on Facebook, and @nickvujicicenespanol on Facebook.

Social Media Specialist at RGB Custom PC

February 2024 – January 2025

When I started my internship at RGB Custom PC in Plano, Texas, expectations were modest. The company had a respectable Instagram following of over 20,000, yet engagement remained stagnant. Rather than maintaining the status quo, I saw an opportunity to revitalize the brand’s social presence.

In my first month, I conducted a deep dive into competitor strategies, analyzing how industry leaders built and sustained engagement. The difference was clear: successful brands understood their evolving audience. RGB Custom PC had thrived during the COVID-19 boom, when demand for gaming PCs skyrocketed. At the time, high-quality product photography and simple video content were enough to capture attention. However, as the market shifted, the brand’s audience became more niche, yet the content strategy remained unchanged.

Recognizing this gap, I developed detailed customer profiles to identify our current audience and their content preferences. With these insights, I proposed a bold shift in strategy—moving from static product showcases to dynamic, short-form video content designed to match the viewing habits of our target demographic. The impact was immediate. Engagement rates surged from an average of 10-20 likes per post to hundreds, then thousands and tens of thousands, demonstrating the power of audience-aligned content.

My initiative led to a permanent role as Social Media Specialist, where I continued leveraging data-driven insights to expand the brand’s digital reach. One of my most impactful contributions was integrating YouTube Shorts into our content strategy, which resulted in the company’s subscriber count doubling in just three months. By the end of Q4 2024, our refined strategy had driven over 4 million impressions with an average engagement rate of 4% per post across RGB Custom PC’s social media channels.

I concluded my time at RGB Custom PC to explore new career opportunities and focus on my final semester at UT Dallas, where I will graduate in May 2025 with a degree in Marketing. As of March 2025, however, RGB Custom PC unfortunately shut down operations and all social media channels due to financial difficulties.

Marketing Volunteer at AVANCE North Texas

August 2024 – December 2024

One of the most impactful projects I had the opportunity to work on at UT Dallas was collaborating with a team of marketing students to develop a comprehensive social media marketing strategy for AVANCE North Texas, a non-profit organization dedicated to empowering Latino immigrants by connecting them with vital resources to enhance their quality of life. As a Mexican-American, this project resonated deeply with me, as I personally understand the challenges of adapting to life in a new country.

Working closely with my team, we quickly aligned on the objectives and embarked on a mission to create a six-month content plan that was tailored to AVANCE North Texas’s target audience and consistent with their branding guidelines. Throughout the four-month project, I served as the primary liaison between the team and the client, ensuring that our deliverables met the organization’s vision and goals.

The culmination of our efforts was a 15-minute presentation to AVANCE North Texas stakeholders, where our final product was met with enthusiastic approval. The experience was not only professionally rewarding but personally meaningful, knowing that our work would help amplify the organization’s mission and make a positive impact in the community.

Digital Marketing Freelancer at Fajuro Septic Installers

December 2023 – March 2024

Before landing my first internship at RGB Custom PC, I faced the same challenge as many undergraduate students—gaining experience without prior experience. After submitting hundreds of applications and receiving countless rejections, I decided to take a proactive approach. Instead of waiting for an opportunity, I created one.

Through networking, I connected with Fajuro Septic Installers, a small, family-owned business in Austin, Texas, looking to expand its digital presence. While septic tank installation was far from my area of expertise, I approached the project with an open mind. Their primary need was a custom website with a strong SEO foundation to attract more customers online.

Although I had limited web development experience at the time, my understanding of UX design principles gave me the confidence to take on the challenge. I began by creating initial concept designs using Canva, a tool unconventional for web design but one I was comfortable with. After several iterations and wireframe discussions, we settled on a minimalist design—a sharp contrast to the cluttered, hard-to-navigate websites of competitors.

With the design finalized, I developed the website using WordPress and Elementor, ensuring a fully customized look while incorporating minor HTML and CSS refinements for a polished finish. The site was completed in just under two months. Once the structure was in place, I focused on SEO optimization, implementing a mobile-friendly design, a clean URL structure for improved navigation and indexing, and keyword optimization across landing pages using Ahrefs. I also created example blog posts to serve as a foundation for future content creation, helping the company maintain and grow its search visibility.

The results spoke for themselves. Within months, Fajuro Septic Installers saw a 2,400% ROI, with a steadily increasing number of visitors each month. This project not only expanded my expertise in web development and SEO but also reinforced the power of digital strategy in transforming small businesses.

Check out Fajuro Septic Installers’ website using the following link: https://fajurosi.com/