Bringing Brands to Life Through Data-Driven Creativity.

Here’s a selection of projects where strategy, creativity, and analytics came together to drive results. Whether it’s social media growth, website development, or digital marketing campaigns, each project showcases my approach to solving problems and creating impact.

Social Media Specialist at RGB Custom PC

February 2024 – January 2025

When I started my internship at RGB Custom PC in Plano, Texas, expectations were modest. The company had a respectable Instagram following of over 20,000, yet engagement remained stagnant. Rather than maintaining the status quo, I saw an opportunity to revitalize the brand’s social presence.

In my first month, I conducted a deep dive into competitor strategies, analyzing how industry leaders built and sustained engagement. The difference was clear: successful brands understood their evolving audience. RGB Custom PC had thrived during the COVID-19 boom, when demand for gaming PCs skyrocketed. At the time, high-quality product photography and simple video content were enough to capture attention. However, as the market shifted, the brand’s audience became more niche, yet the content strategy remained unchanged.

Recognizing this gap, I developed detailed customer profiles to identify our current audience and their content preferences. With these insights, I proposed a bold shift in strategy—moving from static product showcases to dynamic, short-form video content designed to match the viewing habits of our target demographic. The impact was immediate. Engagement rates surged from an average of 10-20 likes per post to hundreds, then thousands and tens of thousands, demonstrating the power of audience-aligned content.

My initiative led to a permanent role as Social Media Specialist, where I continued leveraging data-driven insights to expand the brand’s digital reach. One of my most impactful contributions was integrating YouTube Shorts into our content strategy, which resulted in the company’s subscriber count doubling in just three months. By the end of Q4 2024, our refined strategy had driven over 4 million impressions with an average engagement rate of 4% per post across RGB Custom PC’s social media channels.

I concluded my time at RGB Custom PC to explore new career opportunities and focus on my final semester at UT Dallas, where I will graduate in May 2025 with a degree in Marketing. As of March 2025, however, RGB Custom PC unfortunately shut down operations and all social media channels due to financial difficulties.

Digital Marketing Freelancer at Fajuro Septic Installers

December 2023 – March 2024

Before landing my first internship at RGB Custom PC, I faced the same challenge as many undergraduate students—gaining experience without prior experience. After submitting hundreds of applications and receiving countless rejections, I decided to take a proactive approach. Instead of waiting for an opportunity, I created one.

Through networking, I connected with Fajuro Septic Installers, a small, family-owned business in Austin, Texas, looking to expand its digital presence. While septic tank installation was far from my area of expertise, I approached the project with an open mind. Their primary need was a custom website with a strong SEO foundation to attract more customers online.

Although I had limited web development experience at the time, my understanding of UX design principles gave me the confidence to take on the challenge. I began by creating initial concept designs using Canva, a tool unconventional for web design but one I was comfortable with. After several iterations and wireframe discussions, we settled on a minimalist design—a sharp contrast to the cluttered, hard-to-navigate websites of competitors.

With the design finalized, I developed the website using WordPress and Elementor, ensuring a fully customized look while incorporating minor HTML and CSS refinements for a polished finish. The site was completed in just under two months. Once the structure was in place, I focused on SEO optimization, implementing a mobile-friendly design, a clean URL structure for improved navigation and indexing, and keyword optimization across landing pages using Ahrefs. I also created example blog posts to serve as a foundation for future content creation, helping the company maintain and grow its search visibility.

The results spoke for themselves. Within months, Fajuro Septic Installers saw a 2,400% ROI, with a steadily increasing number of visitors each month. This project not only expanded my expertise in web development and SEO but also reinforced the power of digital strategy in transforming small businesses.

Check out Fajuro Septic Installers’ website using the following link: https://fajurosi.com/

Marketing Volunteer at AVANCE North Texas

August 2024 – December 2024

One of the most impactful projects I had the opportunity to work on at UT Dallas was collaborating with a team of marketing students to develop a comprehensive social media marketing strategy for AVANCE North Texas, a non-profit organization dedicated to empowering Latino immigrants by connecting them with vital resources to enhance their quality of life. As a Mexican-American, this project resonated deeply with me, as I personally understand the challenges of adapting to life in a new country.

Working closely with my team, we quickly aligned on the objectives and embarked on a mission to create a six-month content plan that was tailored to AVANCE North Texas’s target audience and consistent with their branding guidelines. Throughout the four-month project, I served as the primary liaison between the team and the client, ensuring that our deliverables met the organization’s vision and goals.

The culmination of our efforts was a 15-minute presentation to AVANCE North Texas stakeholders, where our final product was met with enthusiastic approval. The experience was not only professionally rewarding but personally meaningful, knowing that our work would help amplify the organization’s mission and make a positive impact in the community.

Marketing Strategy Volunteer for UT Dallas Bioengineering

January 2025 – May 2025

I’m currently working with a talented team on an impactful project for the University of Texas at Dallas’ Department of Bioengineering. Our objective is to develop a comprehensive marketing strategy aimed at increasing brand awareness and improving the department’s perception among prospective graduate students. This senior Capstone project involves evaluating the department’s current brand visibility, as well as how it compares to other bioengineering programs across the country, specifically in terms of reputation, appeal, and effectiveness of communications.

To gather relevant insights, our team has designed a series of in-depth surveys and will soon be conducting focus groups with prospective students to explore their perceptions of the department. These efforts will help us understand the department’s strengths, weaknesses, and areas for improvement in the eyes of future graduate students. By analyzing the data, we will identify the most effective ways to highlight UTD’s cutting-edge research and academic opportunities, which are key differentiators for the department.

The ultimate deliverable is a detailed marketing plan that not only targets the right audience but also outlines strategic recommendations to increase brand awareness and elevate the department’s reputation in the competitive field of bioengineering. This marketing strategy will focus on showcasing UTD’s unique offerings and ensuring that communications resonate with prospective students, driving both interest and engagement. We are working closely with the department throughout this process to ensure our plan aligns with their vision for growth and recruitment.

It’s an exciting opportunity to contribute to the development of a strategic plan that will play a key role in shaping the future of UTD’s Bioengineering department, and I’m eager to see how our research and recommendations will support their goals.